Product Marketing Manager - BRZ
Our Business is Biorationals
At Valent BioSciences, our focus is on building the strongest portfolio of biorational solutions to improve agricultural productivity, protect public health, and keep our forests beautiful. It's all part of our commitment to creating value for our customers around the world — and doing so in a sustainable way. We invite you to explore our offerings and learn how Valent BioSciences can help you make a positive difference in your world.
Description of Job: This position contributes to the attainment of the Biorational Rhizosphere (BRZ) business unit goals of customer service and order fulfillment; while keeping track of the BRZ financial plan LBE/SRP risks and opportunities. Furthermore, this position coordinates the BRZ Pipeline Review Process schedule; generates relevant market intelligence for current and future offerings, and supports the day to day market-facing, tactical needs of the BRZ business as established by the BRZ Global Business Manager.
Principal Responsibilities:
a. Sales & Operations/Integrated Business Management Process Support
- Demand Plan. Coordinate demand review, analyze affiliate/regional SKU order demand patterns, collaborate with the Regional Marketing Managers (RMMs), internal stakeholders, and external affiliates to validate the forecast of demand by region/affiliate for each SKU, and then communicate the plan to the appropriate Supply Chain personnel.
- Upsides/Abnormal Demand. Identify abnormal demand patterns and verify causes with RMM and regional contacts.
- Customer Service. Support/steward the desired level of customer service per Key Performance Indicators, forecast accuracy, and inventory management in collaboration with Supply Chain, Regional Marketing Managers (RMMs), and the Global Business Managers (GBMs) to meet financial goals.
- Communication. Communicate production issues, supply changes, deviations from plan and contribute to developing potential resolutions in a timely manner.
b. Tactical Product Management
- SKU Phase-In/Phase-Out. Execute the SKU phase in/phase out plans as well as SKU optimization initiatives (including formulation, label and package requirements, etc.) collaboratively with the GBM and RMMs.
- Corrective Actions. Monitor, analyze and propose corrective action to keep a smooth and timely order fulfillment process. (shared with other roles)
- Reporting. Facilitate sales & inventory reporting process to 3rd party suppliers as required for compliance.
c. Financial Plan Risks and Opportunities
- Analysis and constant upkeep of the affiliate Last Best Estimate (LBE), Short Range Plans (SRP), and Medium Range Plans (MRP).
d. Product Life Cycle Management and Pipeline
- Pipeline Review Process. Contribute to the Pipeline and Product Life Cycle Management (PLCM) process for the BRZ business.
- Market Intelligence and Competitive Analysis. Keep the most updated and relevant competitive information for current and future BRZ offerings (including licensing and acquisition efforts). Perform market research on the appropriate competitive set for relevant markets, macro and local trends, voice of the customer, key performance indicators, etc.
e. Supporting Market Facing Activities for the business such as:
- Coordinate VIP tours for affiliate customers
- Coordinate and update presentations, marketing communications materials, etc.
- Coordinate marketing meetings and initiatives, including market research and voice of the customer efforts.
Key measures of success:
- Demand Plan Coordination & Accuracy
- Financial plan data integrity
- SKU KPI’s
- Product Delivery Performance (shared with other functions)
- Inventory health (shared with other functions)
Experience: Should be able to develop effective relationships and operate with senior executives. Effective leadership, time management and organizational skills. Strong business acumen, analytical, problem solving, data manipulation and management skills. Should be able to contribute to planning and strategic thinking. Exceptional written as well as verbal communication skills.
Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint a must).
One or more of the following is a plus:
- Experience/ knowledge in an agriculture related field.
- Knowledge/ experience with demand planning and S&OP principles.
- Experience using agricultural market information databases.
- Knowledge/experience with project management.
- Experience with business reporting through Microsoft Power BI and/or Tableau.
- Proficiency/knowledge with SAP, John Galt.
Education: Bachelor’s Degree required.
Travel: As required