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Experience Strategy Summer Internship_SF

RAPP
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Summer Intern - Experience Strategy

at RAPP Internship (View all jobs)
San Francisco, California
WHO WE ARE:
We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.
When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.
We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s well-being.
We are Fiercely Individual.
HOW WE DO IT:
At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.
Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.
RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets. 
THE INTERNSHIP:
In this 10-week program, our interns will work on client business. Interns will support teams on the day-to-day client business (varied by department). Additionally, they will develop a collaborative creative project centered on a real-world problem. Each team will receive the appropriate resources, including mentors, to accomplish their goal and complete assignments. Our interns are sharp, and can think both strategically and creatively no matter what discipline they’re assigned to.
We are in the business of relationships. We are problem solvers who work to identify opportunities and hone in on solutions that enhance and grow our client's business. 
The Experience Strategy Department develops a road map through insights, observations, data and research to help brands connect to consumers in a passionate, relevant way that instills brand loyalty.
 EXPERIENCE STRATEGY INTERN RESPONSIBILITIES:
  • Continuously seek out, learn about and actively use new platforms, technologies, tools and methods for research that uncovers the "why."
  • Coordinate inputs into internal and external agency deliverables.
  • Devise POVs and strategic roadmaps, personas and user journeys.
  • Create storytelling decks that guide the Creative department to execute brand campaigns.
  • Craft creative briefing presentations that guide the Creative department to execute brand campaigns.
 RESPONSIBILITIES:
  • Collaborate and clearly communicate with agency team members across departments and roles.
  • Bring enthusiasm, open-mindedness, and a professional approach to all tasks and problem-solving.
  • Be willing to learn and take direction and constructive criticism.
  • Be ready to give supportive arguments and voice your opinion.
  • Be proactive, ready to take initiative and able to lead other team members.
  • Pitch creative project ideas.
  • Brainstorm and research marketing opportunities for an open-brief creative project.
  • Be willing to learn RAPP processes and tools to ensure quality control and efficiencies.
  • Be highly organized and attentive to detail.
  • Be able to multitask and manage projects as assigned within a given timeline.
  • Possess a desire to keep up on current cultural trends.
  • Tackle other assigned duties. Be ready for anything!
REQUIREMENTS:
  •  Applicants must be one of the following:
  • A current full-time student who is within one year of earning an undergraduate degree when applying for the program
  • A current full-time graduate student
  • A former student who graduated Fall 2019 or after 
  • Must be able to show proof of legal work authorization to participate in a 10-week internship in the United States prior to the start of the internship. Internships will not be sponsored by RAPP.
  • Must have demonstrated proficiency speaking and writing in the English language.
  • Must possess good writing skills and the ability to recognize grammatical and factual errors.
  • Must have a strong interest and/or experience in marketing/advertising.