Head of Growth at VC-backed startup
Empowerly is the solution for personalized college and career guidance. With a 400:1 student-to-counselor ratio at schools, students lack access to guidance needed for a 10+ year-long career journey. We are Bay Area-based and VC-backed and have helped thousands of students get accepted to their top choice universities and internships. Our team consists of UC Berkeley, Princeton, and Stanford alumni with prior experience at Teach For America, Facebook, Goldman Sachs, IBM, and more!
In this job, you will:
- Drive and be accountable for demand generation and growth strategy, execution and measurement of our marketing efforts across the full customer lifecycle
- Establish acquisition, engagement, and retention KPIs. Build dashboards to track KPIs and report to company to ensure alignment
- Analyze current marketing strategy and drive continual improvements in lead conversion rates, close rates, and funnel velocity
- Think creatively about new ways to reach customers and increase relevance; execute high-velocity experiments to prove your hypotheses
- Manage a small marketing team that executes organic and paid lead acquisition strategies (content, webinars, lead nurturing, referrals, partnerships, SEO)
- Ensure all lead scoring and nurture programs are constantly monitored and optimized. Use analytics, customer data, and predictive scoring to identify high-growth customer segments
- Analyze cohorts to understand users and their engagement through the marketing/sales funnel, and help evolve the product to fit their needs
What we are looking for:
- At least 3-5 years of experience in growth or similar entrepreneurial role in high-velocity, experimentation growth culture
- You've owned KPIs and have been directly responsible for creating and executing plans to drive growth
- Proven track record owning and managing pipeline generation, including managing campaigns from concept to ROI analysis
- Very comfortable with continuously changing opportunities and priorities
- Creative, high energy, innovative, proactive, and resourceful
- Highly data-driven: clear understanding of data, analytics, metrics and statistics
- Focus on customer experience, able to understand users’ behavior
- Knowledge about both inbound and outbound marketing
- Ability to collaborate with product & engineering team to drive product-led growth
- Ability to manage third party vendor relationships
- Comfortable working in a demanding, fast-paced early stage startup
Nice to have:
- Experience with lead generation, capture, nurturing, tracking and reporting on conversions, and ROI
- Prior experience in education and working with parents/students
- Technical (CS, EE, Math, Physics) or MBA degree
- Exceptional writing skills for developing effective and crisp messaging
- Knowledge of SEO factors and key algorithm updates
- Hands-on experience with web analytics and A/B testing tools
- Familiarity with SQL