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Director, Marketing Communications

This position is responsible for the development, coordination and implementation of the company’s marketing communications strategy directed at Increasing PI’s brand awareness, lead generation, and sales of the company’s products.

Responsibilities
  • Develop the annual Marcom plan – this covers effective product launch material and product literature updates, innovative go-to-market strategies, trade show exhibit development, media and internet advertising (development, creation and placement), including interfacing with media personnel and managing lead generation/qualification.
  • Monitoring media activity and measuring/reporting Marcom spend ROI to senior management
  • Working with distribution and regional sales to leverage distributor co-op advertising and promotional opportunities and managing the information fulfillment process, providing back-up for graphics design, communications to field sales and customers, web content, and interaction with vendors to cost-effectively product promotional/technical collateral.
Education
  • BA/BS required
  • MS preferred
Experience
  • At least 8 years of technical marketing experience, preferably in Marketing Communications
  • Proven track record of reactivity, ability to innovate, and ability to lead a team
  • Experience with product collateral design and production, including outside vendor management and negotiation
  • Excellent oral communication and written skills
  • Strong organizational skills with attention to detail and ability to multi-task
  • Excellent interpersonal and persuasion skills

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