Transparent.ly Data Analyst
Primary Purpose:
- Assist management in optimizing the performance of our advertisers and website publishers on the Transparent.ly click platform.
Essential Duties and Responsibilities:
- Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
- Solve analytical problems using data
- Present findings to management
- Help advertisers and website publishers optimize advertising campaigns by joining client data with internal data to identify trends and patterns to make bidding optimizations based on those insightsÂ
- Assist in analyzing and optimizing the performance of search campaigns in Google and Bing
- Implement optimizations within the Transparent.ly platform
Minimum Skills and Competencies:
- The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor Degree or in-lieu of degree equivalent education, training and work-related experience
- Highly quantitative aptitude
- Capable of identifying patterns from large amounts of data
- Intuitively notices something unexpected in the data, pushes themselves to seek the answer of what could explain it
- Self-starting problem solver with comfort in solving problems
- High degree of initiative, mature judgment, and discretion
- Works independently with little supervision
- Must possess effective verbal and written communication skills
- Seek opportunities to contribute, learn and take on new responsibilities
- Ability to articulate a problem, describe an approach for a solution and use data to confirm or disprove the approach
- Effective organization and time management skills with the ability to work under pressure and adhere to project deadlines
- Relentless attention and focus on the details
- Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)
- Highly skilled with excel (pivot tables, vlookups, sumifs, manipulating data with text-to-columns, concatenations, etc)
Desired Skills:
- Bachelor Degree in quantitative major with a high GPA
- Understanding of insurance or mortgage industry
- Understanding of marketing concepts, such as customer acquisition, and financial concepts, such as gross profit and margin