Ziff Media Group- Analytics and Insights Fellow
Overview:
Ziff Media Group is seeking an Analytics & Insights Fellow to join our team in 2020. The Fellow will analyze data from our web analytics tools and social media platforms helping to inform our broader content strategy. They will also work in lock step with our sales organization driving meaningful audience insights to support our go to market strategy. All applicable candidates must have experience in analytics and strong communication skills.
Responsibilities:
- Track the performance of Ziff Media properties across multiple brands and platforms and develop actionable insights that could help grow our audience
- Monitor real time traffic, video and social media data to support teams internally with takeaways around top performing content and trending topics
- Help build out automated reports/dashboards across properties that provide insights into our users (i.e. content consumption, topic performance, engagement/loyalty, traffic)
- Evaluate data from Google Analytics, syndicated research services and social media platforms/social listening tools including Facebook, Twitter, YouTube and Instagram
- Assess the competitive landscape and perform competitive analyses to understand what is going on in the digital media space outside of our own properties
- Work to support cross-functional groups in the organization including Editorial, Product, Commerce, SEO, and Marketing/Sales
- Distill complex information and large datasets into digestible narratives with compelling insights
- Stay up to date on the latest digital media/consumer trends and package into relevant insights that help drive our business forward
- Assist the insights team on audience personas, periodic reports, RFP responses, and ad hoc sales/marketing requests
- Package and distill audience insights in an engaging and thoughtful way that tells a story with the data
Qualifications:
Must Haves:
- Proficiency with analytics tools and services (Google Analytics or Omniture)
- Power user of Excel and/or Google Sheets
- Outstanding communication, interpersonal, and problem-solving skills
- Fluency in major social media networks
- Strong multitasking skills and attention to detail
- Ability to work independently and an understanding of how and when to be proactive
- Strong team player with an interest and knowledge of tech and digital lifestyle space
Nice to Haves:
- Experience working with Big Data and SQL or BigQuery
- Experience with data visualization platforms such as Google Data Studio, Tableau and Looker
- Knowledge of qualitative and quantitative primary research methodologies
Ziff Media Group is a portfolio of brands within Ziff Davis, LLC, a J2 Global company, that includes PCMag, Mashable, AskMen, Offers.com, and BlackFriday.com.
Ziff Media Group is committed to diversity and encourages members of traditionally underrepresented communities to apply.