Performance Marketing Analyst
Performance Marketing Analyst
We are looking for a marketing analyst who can help drive insights for the integrated marketing programs we create, execute and manage for our Fortune 500 customers. We are looking for someone who understands marketing analytics, has experience deriving insights from marketing data and has the curiosity to ask the Why and What questions. In this role, you would be using digital analytics tools to extract and analyze data that describes the customer and campaign experience. You would be part of a small team that uses data to create insights and make strategic recommendations via weekly, monthly and quarterly presentations to our customers. The ideal candidate is self-motivated and has proven ability to deliver analysis that drives business decisions.
Responsibilities
- Analyzing the customer journey across an integrated marketing campaign and recommending optimization strategies
- Leveraging data to identify ways to grow revenue, customer engagement and conversion
- Building dashboards and presentations for marketing programs that highlight performance on key metrics
- Utilizing company, user and marketing response history data to drive segmentation for new email nurture campaigns
- Bread crumb analysis of user behavior based on channel, offers and geography
- Developing and implementing statistical models to predict lead generation strategies
- Excellent oral and written communication skills; ability to clearly communicate ideas, decisions, and reasoning to a non-technical audience is vital
- Ability to manage multiple projects and be responsible for deadlines and deliverables. Thrives in a fast-paced, multi-project fluid environment
Qualifications
- 2+ years of relevant work experience
- B.S. or M.S. degree in mathematics, statistics, computer science, or engineering
- Strong understanding of digital marketing and key performance metrics
- Proficient with relational databases and SQL
- Experience with Tableau, Power BI or similar data visualization tool
- Excel power user
- Proficient with web analytics tools (e.g. Adobe Analytics, Google Analytics)
- Knowledge of marketing automation (e.g., HubSpot, Eloqua, Marketo) and CRM (Salesforce, MS Dynamics…) systems
- Strong PowerPoint/Google Slides skills; ability to tell the story and deliver key takeaways based on data and analysis
Characteristics we like
- Intelligence - Constant pursuit of learning
- Passionate - Time spent caring about something outside work
- Entrepreneurial - Taking advantage of and/or creating opportunities in life
- Grit - Persistence on the long road to success
- Not Entitled - Customer value is a team pursuit, lone wolfs need not apply