Senior Consulting Analyst
About You:
- You love analyzing data & complex metrics and you love telling stories with data.
- You have a huge interest in social media data and analytics.
- You love understanding and researching consumer/audience motivations and market trends.
- You want to be in a high-touch, client-facing role.
- You are not afraid to question authority and you ask “why” A LOT.
- You want to work at a start-up that is still evolving.
- You work harder than most and you love working in a team setting.
- You are a proud geek. Be it in sports, math, history, astronomy, physics, pop culture, music, economics, whatever. Geeks are passionate people, and we only want geeks here.
- You are NOT looking for a data science/architecture, coding, product management, or product development role.
About Us:
Why are face mask sales exploding? Which craft beer brands are gaining popularity in the Midwest? What are consumers looking for in vodka? Which benefits & concerns are driving specific demographics toward plant-based meats? Is hard seltzer here to stay? A businesses’ ability to understand the answers to these types of questions before it’s too late is the key to whether they succeed or fail.
Here’s the good news: The answers to these questions and many more just like them can be found by examining the world’s largest unfiltered data set, social media. Each day, millions of people all over the world post about their interactions with brands and products, giving us a unique and authentic perspective on consumer behaviors and attitudes.
The bad news: Many social tools are not equipped to deliver clear and actionable answers to these questions. To gain an understanding of these posts, most brands currently use traditional social listening methods. Their ability to answer the aforementioned questions falls short as social listening analysis is limited in its comparative capabilities.
The industry has been in search of a tool that can structure the world’s largest unfiltered data set in an easy to use comparative analytics platform. Enter Social Standards.
Social Standards has developed an industry-defining consumer research platform. Our platform is a first-to-market tool which structures the massive set of unfiltered conversational data derived from social channels into market vertical-based ontological relationships. The data is aggregated on the platform by company, organization, brand, product/service type, benefit/concern, ingredients, and other key descriptor groups. These structured data sets are accessed through an intuitive, multi-screen interface, enabling true comparative analytics and relational mapping, and allowing the user to dive deeply into the consumer conversation.
While social listening tools support marketing tactics (i.e., campaign measurement, real-time social media monitoring, crisis management, etc.), Social Standards is a business analytics tool built on social data that supports true strategic business needs.
The Social Standards platform is leveraged at corporate strategy, growth investment, and product development teams at some of the world’s largest CPG brands, including Estee Lauder, Chanel, LVMH, Johnson & Johnson, Coca Cola, Clorox, Kraft, and Anheuser Busch InBev. Our capabilities are also used to support deal sourcing, investor due diligence analysis and portfolio strategies for some of the most renowned private equity and management consulting firms, including Boston Consulting Group, L Catterton, Bain, KKR, CVC and TPG. Additionally, Social Standards is used across Bank of America’s equity sell-side research and advisory practice to inform publicly traded stock price targeting.
About the Role:
Social Standards is looking for an ambitious, enthusiastic, creative, and tactical analytic wizard to join the team as a full-time Senior Analyst on our Data Analytics & Customer Experience team. The Senior Analyst will be an integral member of Social Standards and will be responsible for providing analytical support across the breadth of work managed by the Data Analytics & Customer Experience team at the Company.
In this role, you will become a master of the proprietary Social Standards tool, provide technical advisory services to our clients, and play a central role in executing guided access workshop sessions, which deliver a range of in-depth analysis to our clients, including, investor due diligence, competitor landscape, trend detection & alignment, demographic mapping, product development strategy, brand positioning and more. You will engage in feature development & testing and data QA. You will have regular opportunities to develop and publish your own, public-facing, editorial pieces that leverage insights from the platform. You will be provided the opportunity to learn and grow in dynamic ways and align your personal and career goals with your growth path at Social Standards.
This is an exciting and unique opportunity to be a part of a growth-stage company that is on the cutting edge of social analytics. In this role, you will report directly to the EVP of Customer Operations. You will have visibility across the organization and thus have frequent interactions with the CEO and the CTO, and the Product & Engineering, Data, and Business Development teams.
We are seeking a smart and passionate individual with a love for driving solutions through data. At Social Standards, you will be challenged and you will have the chance to learn and grow quickly. This is your opportunity to work with an analytical gold mine, gain valuable client experience, and tell unique stories with data. If this is the type of environment you believe you will thrive within, please reach out!
This role is based in New York. Please note that due to Covid we are currently working remotely and have no plans to return to an office environment until the pandemic is contained and it is deemed safe to do so by state and local authorities. All interviews, onboarding, and training will take place virtually. However, if/when we do return to an office setting all candidates must be willing and able to commute to our New York location, currently located in Long Island City.
Senior Analyst Role Responsibilities:
- The Platform: Gain expert-level understanding of the use of the Social Standards platform
- Guided Access Sessions: Work alongside other members of the Data Analytics & Customer Experience team to execute live guided access sessions with clients and prepare analysis to extract meaningful insights from the underlying data to answer relevant business questions and guide further exploration
- Client Training and Professional Services: Work alongside other members of the Data Analytics & Customer Experience team to effectively train and develop customer users; independently manage customer relationships, and provide efficient professional support
- Product: Support product development through feature testing and data QA; and support the product feedback loop by relaying consistent product feedback from your own use and feedback from the customer to the Product team
- Client Strategy: Apply critical thinking to our client’s business challenges and opportunities, and work alongside other members of the Data Analytics & Customer Experience team to develop effective account expansion strategies
- Business Development: Work alongside other members of the Data Analytics & Customer Experience team to publish monthly Thought Leadership reports
- Corporate Development: Work cross-functionally and alongside management to determine areas for product optimization and process improvement
Senior Analyst Role Requirements:
- Bachelor’s degree in Mathematics, Statistics, Finance, Economics, Marketing or another applicable field
- 2+ years of professional experience in related domain; 2-4 years’ experience in Market Research (or adjacent industry) at a brand or vendor is a plus
- Analytical skills: Highly analytical and adept at data modeling and manipulation to inform insight development. Very strong quantitative, data tabulation, analytic thinking, and data mining skills. Knowledge of relational databases is a plus.
- Critical thinking: High aptitude and enthusiasm for complex problem solving. Ability to consider a variety of inputs, apply sound logical rigor to analysis, formulate and test hypotheses, and concisely communicate findings.
- Data storytelling: Strong understanding of data gathering, inspecting, cleaning, transforming, and modeling techniques is a plus. Experience telling stories with data and/or experience in social/consumer insights.
- Domain interest and experience: Prior experience in management consulting, data science, business analytics, consumer/market research, social media analytics, or similar field is preferred.
- Entrepreneurial mindset: Comfort in a startup environment with a dynamic, fast-evolving organization and strategic direction. Effective when working autonomously and with a frequent lack of infrastructure relative to larger software organizations. Enthusiastic about learning new skills and building something from the ground up.
- Independent project management: Delivers on-time, high-quality work with little or no supervision. Strong organizational skills, impeccable attention to detail, and the ability to efficiently multitask.
- Tools: Proficiency with Microsoft Excel, Word, and PowerPoint; working experience with complex business intelligence software (i.e. Tableau), web and/or social analytics tools is preferred
- Written and verbal communication: Strong, effective communicator with the ability to present original thinking in clear, compelling language – verbally and in written form. Ability to distill complex analysis and subjects to wider, senior-level audiences.
- Exceptional interpersonal skills with a friendly and professional demeanor
- Strong professional recommendations
Company Benefits:
- Competitive salary
- Stock Options
- Medical, vision & dental benefits w/ generous employer contribution
- 401K program
- Flexible vacation/PTO policy
- Commuter Benefits Program
- Flexible Spending Account (FSA)
- Fun, Smart, and Dedicated Team
- Exciting start-up environment, employer provided snack/bev, regular employer sponsored social activities, remote work options (full time in office ability required when offices reopen)