You are viewing a preview of this job. Log in or register to view more details about this job.

Ecommerce Marketing Analyst

We believe the numbers tell a story. We’re looking for someone to share those stories with us to help optimize our revenue and customer experience across online and offline channels. 
What You’ll Do:

  • Provide actionable insights to Lunya’s Ecommerce and Retention teams through data analytics.
  • Synthesize results into succinct take-a-ways that aid the team in decision making. 
  • Create targeting and segmentation schemes and develop predictive modeling to optimize marketing spend.
  • Develop models to forecast key marketing performance metrics such as sales, conversion rates, ROAS, repeat rates, customer inquiry volume, etc
  • Dive deep into complex attribution challenges and provide insights into acquisition and marketing mix through hypothesis testing.
  • Understand customer and marketing ecosystems, including long term trends in demand patterns and customer behaviors.
  • Support analysis of campaigns through statistical modeling, experiment design, and data mining.
  • Identify inefficiencies within tools/systems, and make ongoing recommendations to marketing leadership for enhancements that increase efficiencies and increase revenue.
  • Track marketing budgets and KPI trends via marketing dashboards.
  • Develop automated and ad hoc reports, and models to support brand and marketing decisions.

Who You Are:

  • Bachelor’s degree in Business and 2+ years experience analyzing marketing and ecommerce data, drawing conclusions and making recommendations. 
  • Strong data visualization skills: You can convey data in comprehensible manner (bonus points if you’re an Edward Tufte fan).
  • Google Analytics experience REQUIRED. Google Data Studio experience is desirable.
  • Experience running analysis using a customer database (CDP, CRM) required. 
  • Understanding of marketing KPIs a must.
  • Responsive with strong judgement, attention to detail and organizational skills.
  • Clear and effective written and verbal communication and strong interpersonal skills. 
  • Ability to develop strong, synergistic relationships with cross functional teams.
  • Excel wizard with advanced skills (pivots, macros, etc).
  • Experience with a business analytics tool (such as Looker or Tableau) desirable.

Who we are:  

At Lunya and Lahgo, our sleepwear helps women and men sleep better and feel confidently comfortable.
Our small-but-mighty team is smart, creative, passionate, and entrepreneurial-minded, who meet the same superior standards we set for our products. Our company culture is special and unique – you’ll dig it, we promise. 

Interested? Send your resume along to us at along with your answers to the following questions: 

  • Tell us about a business decision that was made based on an analysis you presented.
  • What’s your favorite marketing KPI and why?

Please apply by submitting your information to the email versus through Handshake.