Digital Marketing and Content Associate
KPOP Foods is looking to hire a Digital Marketing and Content Associate to join the team. In this role, you will manage, strategize, and execute marketing initiatives across KPOP Foods' social media channels, retail accounts, email lists, website, and more. You will analyze key marketing metrics and KPIs to track the effectiveness of campaigns and marketing strategies. You will also work on projects related to KPOP Foods' communications, partnerships, and business strategy.
The following are some of the specific duties you will tasked with:
- Managing and updating the social media and content calendar, preparing digital assets, considering implications across our social media channels, website, and email, brainstorming ideas for content, creating copy language, and executing activities to improve social media engagement.
- Collaborating with the wholesale team to plan and coordinate retail promotions, press releases, and grocery marketing partnerships.
- Developing and executing strategies for email marketing, growing our email list, creating email templates and content, sourcing brand partnerships, and improving email performance metrics.
- Analyzing key website metrics and proposing ideas to improve conversions, customer experience, and journey.
- Brainstorming and executing on content initiatives and ideas.
- Working with the management team to develop strategies around product launches, company partnerships, company branding, and overall marketing strategy.
- Video editing experience preferred.