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Social Media Intern - Paid Internship

Being part of the Dutch Family: You are adaptable, a servant leader, and community-minded. You view yourself as an unfinished product on the constant pursuit of personal and professional development. We rely on our people to uphold our core values of speed, quality, and service to protect our culture and ensure our growth remains limitless! 

Dutch Bros's mission statement: We are a fun-loving, mind-blowing company that makes a massive difference one cup at a time.

Who we are: Dutch Bros Coffee was founded in 1992 by Dane and Travis Boersma. After three generations in the dairy business, the brothers decided to use changes in the industry as motivation to branch out and try something new. The bros bought a double-head espresso machine, cranked up the stereo, threw open their barn doors, and started experimenting with 100 pounds of beans.
Dutch Bros strives to be a force for good through outstanding customer service and killer coffee. The company is continuing to grow, sharing the Dutch Luv and opening new shops throughout the nation.
Through the Dutch Bros Foundation and local operators and franchisees, Dutch Bros donates several million dollars each year to support its customers, local communities, and nonprofit organizations.

We love people and we love OUR people! Here’s what we offer: Here at Dutch Bros, we want our interns to feel valued, and we recognize there's more to value than a salary. The following benefits and perks were hand-picked to cater to our interns:
  • Cell Phone Stipend
  • Paid Volunteer Days
  • Various employee discounts
  • Paid Sick Days*
  • Flexible Schedule*
  • Internet Stipend*
  • Monthly living stipend*
  • Networking and professional development opportunities throughout your internship
  • Office perks, such as hi-lo desks, snacks provided daily, casual dress code, and an in-house coffee bar with a dedicated Broista*
  • Opportunity to be a part of a fast-growing, recently public company that is culture-driven and people-first

*Eligible dependent on the location of work

Thank you for your interest in our Summer 2022 Internship Program. Check out the opportunity below! 

Position Overview:
Dutch Bros is looking for a summer intern to join our Social Media team. The Social Media Intern is responsible for working with the team to plan, implement, and monitor social media and email marketing strategies in order to increase brand awareness, generate engagement, and promote traffic and revenue. This role will be required to work up to 40 hours per week, for a duration of 8-12 weeks for summer 2022. 

Key Result Areas (KRAs):
Collaborate cross-departmentally to coordinate best-in-class content across all channels:
  • Work closely with the digital marketing team to coordinate social media and email marketing content
  • Analyze campaign results and make recommendations to advance the digital marketing strategy
  • Support the team by communicating and coordinating unique content

Stay up-to-date on cultural and digital trends:
  • Help review accuracy of all content/copy before posting
  • Follow best practices for posting to all channels
  • Support new trends and research upcoming content 
  • Work with the Brand Social Media team to gather campaign inspiration and channel-specific trend analysis. 
  • Help optimize analytics tracking and reporting for ongoing digital marketing campaigns

Maintain social media calendar, reliably post content, and optimize future content based on analysis:
  • Support the social media and email marketing calendar
  • Help support new ideas and content to be created 
  • Collaborate with team to keep content organized and timely for posts

Job Qualifications:
  • Currently, one-year pre or post-Bachelors Degree in Communications or Marketing required
  • Preferred for a candidate to be about a year from graduating 
  • Dutch Bros experience preferred 
  • Knowledge of how to create video content, specifically for TikTok

Competencies:
  • Knowledge of social media platforms such as Facebook, Instagram, TikTok, Twitter, and YouTube
  • Passionate about social media and social media influencing strategies
  • Awareness of best-in-class email marketing strategies
  • Knowledge of analytics tools such as Hootsuite and native Facebook, Instagram, and other social media analytics
  • Demonstrated planning and project management skills
  • Flawless spelling and grammar
  • Team player
  • Strong organizational skills
  • Experience working with Adobe Creative Suite IE Photoshop, Illustrator a plus

Physical Requirements:
  • Occasional lifting up to ten pounds
  • Must be able to work in a climate-controlled office environment 
  • Vision must be good, or corrected to normal, to perform normal job duties
  • Hearing must be good, or corrected to normal, to have the ability to understand information to perform job duties
  • Ability to read and write in English in order to process paperwork and follow up on any actions necessary
  • Sitting for extended periods of time
  • Manual dexterity needed for keyboarding and other repetitive tasks

*This position is eligible for remote work in any state Dutch Bros resides in *

Based on the number of applicants we receive please allow 3-4 weeks for a response.