Analyst, Client Delivery
Role
As an Analyst in our Client Delivery team, you will participate in the configuration, onboarding, and calibration of Elsy’s platform for our advertiser and agency clients. You will contribute to each key phase in the deployment of Elsy’s platform to ensure client success.
Your role reports into a Client Delivery Manager. You will work closely with other Analysts and Data Engineers in this function.
This role provides a unique opportunity to contribute to the growth of a highly innovative company and to the development of next generation, algorithmic solutions in a rapidly changing industry. Please use Handshake to submit your cover letter and resume.
Responsibilities
Onboard, deploy, and maintain client instances of the platform
• Support the Design of customer implementations by producing analyses of their industry
• Onboard client data in analyzable format
• Define key brand characteristics in standardized templates
• Analyze client attribution outputs (such as MMM, MTA attribution, brand-lift studies, mobile and panel-based measurements etc.) to calibrate Elsy planning algorithms
• Configure Elsy platform to meet specific client implementation design
• Produce Elsy-based reports to illustrate client media plans, actual performance, and optimization recommendations
Support delivery team leads in developing optimized Media Plans
• Help configure media briefs within platform
• Build campaigns, media plans, and manage tactics in compliance with the media brief
• Analyze media plans and alternative scenarios for alignment with overall media strategy
• QA media plans for data accuracy and business sense
• Understand key plan recommendations and contribute to client-facing presentation development
• Support recommendations with data and analytics
Facilitate work sessions and communications
• Organize meetings, document and distribute action points
• Collect and organize client data
Assist in Product Development
• Use and contribute to Elsy’s processes and code base
• Contribute to product development process by compiling user feedback and testing new planning algorithms / features
Provide User Support
• Assist in training and support of platform users including client analytics and planning teams
Required Skills
• 0-2 years of experience in a quantitative field, preferably in the media industry. Bachelor’s Degree required in an analytical field, such as Data and Analytics, Statistics, Economics, Operations Research, or similar
• Fluency in the following tools: Microsoft Excel (vlookups, pivot tables, macros), PowerPoint, and Word
• Knowledge of the following tools: SQL Server or similar SQL-based database; Python or similar scripting language; Tableau or similar data visualization tool
• Knowledge of visual techniques for data analysis and presentation
• Strong aspiration for growth and natural preference to operate in a fast-paced environment
• Strong desire to develop new skills, and build scalable tools and processes
• Detail-oriented and QA-focused with an interest in repeatable processes and automation
• Interest in media and advertising and leveraging automation and technology to produce media plans
• Strong written and oral communications skills
Desired Skills
• Experience in marketing analytics such as multi-touch attribution or marketing-mix modeling/econometrics, or other types of measurement techniques.
• Media planning experience (with a focus on digital / programmatic media)