Buffalo Sabres/Buffalo Bills - Business Data Analyst
Summary
The Data Analyst will be responsible for quantitative and strategic analyses in support of revenue generating departments of the Buffalo Bills and Buffalo Sabres. The Data Analyst will provide data and analysis to inform decision-making on variety of subjects including, ticket pricing, revenue forecasting, surveying, profitability analyses, customer segmentation and sponsorship measurement and valuation. The role will be responsible for supporting Bills and Sabres management to address their respective business needs, leverage the CRM system and data warehouse for the Bills, Sabres and PSE and drive the adoption of data into all aspects of decision making. The role will interact regularly with Pegula Sports and Entertainment (“PSE”) management, Accounting and Finance, Business Development, Ticket Sales and Services and Marketing teams.
Duties & Responsibilities
- Utilize data to develop predictive models to be used for ticket pricing and revenue forecasting
- Develop ticket holder retention models to identify at-risk accounts
- Develop lead scoring models to identify new business opportunities
- Assess the impact of ticketing efforts, summarizing key insights and communicating relevant learnings and recommendations to stakeholders across the organization
- Build and maintain Tableau reports and analyses using various data sources such as Ticketmaster Archtics, Eloqua, Shopify, Yinzcam, Facebook, Instagram, Twitter, and more
- Assist with marketing automation efforts for email and digital advertising campaigns
- Work with Content Marketing team to analyze and report on all digital marketing efforts
- Work with ticket sales teams to streamline and standardize CRM inputs
- Develop standardized SQL queries to pull automated reports from data warehouse
- Work with third party software to develop partnership asset valuations
- Utilize data to evaluate potential new partnership business
- Develop reports to evaluate partnership campaign efficacy
- Maintain upmost confidentiality (where applicable)
- Perform additional ad-hoc tasks as necessary
Minimum Qualifications for the Position:
- Bachelor’s Degree in Mathematics, Statistics, Computer Science or another quantitative field
- Strong knowledge of regression analysis and other statistical tools/techniques required (R, Python, etc.)
- Previous experience working with large data sets
- Previous experience with SQL
- Previous experience with data visualization tools (Tableau preferred)
- High proficiency with Microsoft Excel
- Experience with Microsoft Dynamics CRM preferred
- Ability to work non-traditional hours, including nights and weekends
Critical Competencies
- Growth mindset, process driven leadership and ability to articulate technical solutions to business executives
- Strong work ethic and high intellectual curiosity
- Team player who thrives in a collaborative environment
- Great communication skills and ability to manage multiple projects at a given time
- Possesses knowledge of and passion for the National Football League and the National Hockey League
Pegula Sports + Entertainment, LLC is an equal opportunity employer.