Email Marketing Analyst
Company Overview
FLEX is a fast growing, vibrant digital advertising and technology company that harnesses the power of data to drive thoughtful experimentation. FLEX has developed a high energy, collaborative culture that challenges team members to grow both professionally and personally. Founded in 2007 to generate high-volume, exceptional-quality traffic for clients looking to acquire new customers online, FLEX has been able to maintain the passion and growth-potential of a startup, making it an excellent place for young professionals to nurture their entrepreneurial spirits. Upon joining FLEX, you will go through a rigorous training period where you will be working directly with experts across each of our business units. Through these interactions, you will establish a strong foundational knowledge of our products and processes while also developing a deeper understanding of the performance marketing industry. From communicating with clients to analyzing digital marketing campaigns, you will be exposed to a variety of responsibilities that are all essential components of operating a growing Performance Marketing agency while ensuring its long-term success. Our vision is to tailor your future at FLEX to your interests and strengths while giving you hands-on experience.
Responsibilities:
- Lead and execute (end to end) cross-channel marketing campaigns
- Content development, target identification, segmentation, testing, and final launch
- Regularly analyze and make recommendations on campaign performance; continuously seek ways to improve
- In depth analysis of campaign reporting - assessing KPIs such as open rate, unsubscribe rate, revenue, CPM, ePCHand-code HTML/CSS for responsive email design (light)
- Troubleshoot technical issues related to HTML code, data segmentation, responsive layout on various email platforms
- Research different ESPs (email service providers) and test them for deliverability
- Make recommendations and give advice for further targeting possibilities
- Set up multi-format, multivariable mailings using in-house tools
FLEX Perks:
- Competitive salaries, health benefits and a 401(k)
- Commission structures that promote exponential compensation growth
- A flat org structure that promotes a highly meritocratic, minimally bureaucratic company culture
- Great hours and real work-life balance (unlimited PTO)
- An environment that is friendly and collaborative, but also fast-paced and results-driven
Salary:
-60k base salary + commission structure