Public Relations Specialist
Role
As the Public Relations Specialist, you will manage the creation of marketing messages that positively raise the public image of our brand. You will ensure that press outlets are pushing Shabang related content that is on brand, consistent, well-timed, and interesting.
Responsibilities
- Using last festival’s press outlet list, pick up and develop relationships with publishers.
- Create high-level public relations strategy proposal for the Shabang 2023 campaign in reference to the Marketing Timeline.
- Create a lead list of press outlets. Draft and spread press releases.
- Execute tactics that will lead to press outlets pushing shabang related write-ups, interviews, podcasts, blogs, and content through all mediums.
- Get Shabang Music & Arts Festival 2023 listed on various online calendars
- Hire influencers to create and post Shabang-related content for promotional purposes and at the festival.
- Submit applications for us to become verified on IG.
- Coordinate publications to conduct interviews with artists playing and partners of the festival. Keep track of write-ups, video content, etc.
- Monitor satisfaction of audience, partners, sponsors, and social influencers.
Job Qualifications
Minimum Qualifications:
Pursuing or obtained Bachelor’s Degree or equivalent practical experience. Fully remote position besides the days of the festival, able to dedicate at least 5 hours per week from November till May.
Preferred qualifications:
Pursuing or obtained Bachelor’s Degree in English, Journalism, Marketing or Public Relations. Experience in drafting PR materials and understanding of media relations strategy. Built out contacts within the press industry. Strong writing ability. Comfortable with handling press & band interviews.