PPC Analyst

WHY YOU SHOULD APPLY

• The most competitive profit-sharing bonus plan in the industry, paying up to 50% of company profits to full-time employees each month!
• A highly competitive Paid Time Off plan, promoting quality work-life balance.
• Subsidized gym memberships to help team members feel their best.
• Medical, dental, vision, and life insurance packages for all US-based team members.
• International Health Insurance Reimbursement Program for all international team members, a benefit unique to Coalition.
• Device upgrade and learning reimbursement programs.
• Motivating career development plans with clearly defined goals and rewards.
• Additional job-specific incentives and bonuses.

YOU SHOULD HAVE:

• A minimum of 6 months experience managing SEM / PPC campaigns
• Experience with the Google Ads Editor and Bing Ads Editor
• Experience using the Keyword Planner Tool, or other keyword research tools
• One or more years of professional Google Ads experience (preferred)
• Google Ads Certification (preferred)
• Knowledge of account KPI selection, measurement, and reporting.
• Bing and Facebook paid advertising experience (preferred)
• Ability to manipulate large Google Ads data sets in Excel with vlookup and preferably VBA
• Passion for marketing, advertising, and online content development
• Strong research abilities with excellent analytical skills
• Excellent time management skills and the ability to meet strict deadlines
• High proficiency in Microsoft Excel, Gmail, Google Docs, and Basecamp (preferred)
• The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
• The ability to adapt in a diverse and multicultural environment
• Passion to build a startup
• Reliable transportation if working in-house
• A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely

YOUR DUTIES AND TASKS:

• While managing SEM campaigns, you will be conducting keyword research and writing copy for ads
• Structuring campaigns and ad groups and determining the best settings
• Working with large data sets in Excel and uploading data/content for ads using the Google Ads Editor tool
• Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across varying industries
• Ensuring that all Google Ads and Bing Ads campaigns are optimized to bring highly targeted traffic to our clients’ online stores while also ensuring a very strong ROI for every client’s marketing budget
• Regularly consulting with the Google Ads Manager, SEO team, and other stakeholders to ensure Google Ads and Bing Ads strategies are in line with the client’s brand, budget, and overall marketing goals
• Monitoring the success of campaigns using various reporting tools
• Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the Manager
• Conducting AB testing across ads and landing pages
• Reviewing traffic in Google Ads
• Staying current with Google Ads updates, Bing Ads updates, new technologies, trends, and best practices
• Potentially working on Bing Ads and Facebook Ads
• Successfully completing Google Ads Certification if not already obtained