Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications.
Headquartered in Mettawa, IL, Brunswick has more than 18,500 employees operating in 29 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year.
About our Divisions
Mercury Marine – Headquartered in Fond du Lac, Wis., Mercury Marine is a world leading manufacturer of marine propulsion systems. A $3 billion division of Brunswick Corporation, Mercury designs, manufactures and distributes engines, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world with 10,000 service points globally. Mercury’s industry-leading brand portfolio includes Mercury outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers, and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com.
Brunswick Boat Group – Headquartered in Knoxville, Tenn., the Brunswick Boat Group is among the largest maker of pleasure boats in the world, with sales exceeding $1.4 billion. The Brunswick Boat Group is a manufacturer and marketer of Sea Ray and Bayliner pleasure boats; Boston Whaler offshore fishing boats; Crestliner, Lowe, Lund, Princecraft, and Harris aluminum fishing, deck and pontoon boats.
Brunswick Business Acceleration – Headquartered in Mettawa, Ill., Business Acceleration is the newest unit of the Company, and includes the Boating Services Network, Freedom Boat Club, NAUTIC-ON, OnBoard Boating Club and Rentals. It is also responsible for Brunswick’s i-Jet innovation lab at the University of Illinois as well as the Company’s joint ventures with TechNexus that include Streem, Anglr and CatchCo.
Navico Group – Headquartered in Mettawa, Illinois, with operations around the globe. Navico Group is world’s leading supplier of products and integrated systems to the marine, RV, and specialty vehicle industries. Navico Group is comprised of world-leading brands including Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, Garelick, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad and Whale. In addition, Navico Group is a pioneer in technologies including Mastervolt integrated power systems, and CZone digital control and monitoring. Navico Group has dedicated resources that work directly with OEMs to design, manufacture, and implement fully integrated systems.